5.000 games played in 13 days, 12.300 scored points, more than 20.000 kicks/saves
5 HypoVereinsbank branches in the city centre of Munich, host city of the UEFA Champions League Final Game of 2012, have hosted Take a Ticket in their shop windows. Take a Ticket activation campaign was the first one using a Kinect video game especially developed for the event. Users were asked to play against (or on behalf) of Mr. Figo and try to score / keep the ball. Thousands of players enjoyed it and ran for the tickets of the UCL Final. The same platform has been used during the Trophy Tour, across Italy, on September-October 2012.
Screenshots
Geolocation
Splash Screen
Categories:Advertising, Mobile
Released:May / October 2012
Link:be-part-of-it.unicredit.eu
Client:UniCredit
Trophy Tour:
Elipse has made this experience even more special allowing the visitors to show their skills kicking or saving penalties during the Trophy Tour accross Italy. The experience was also shareable on social media and the best scorers won UEFA Champions League exclusive gadgets.
Target:
Activation campaign towards HVB and Unicredit customers using a Microsoft Kinect technology based videogame for the first time. The first stage, took place in Munich during the two previous weeks to the UEFA Champions League final game in 2012. There were used five branches in the city centre to invite the players to challenge each others. More than 5000 points were scored during that time. The second stage was the Trophy Tour in Italy were the game visited the cities of Milano, Torino, Bologna, Palermo, Napoli and Rome. During the Trophy tour more than 7500 points were scored and we got more than 6000 people playing the game.